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Adam Short’s Keyword Advantage Color Coding Guide Explained

Click here if you are looking for my Keyword Advantage review. Here is how the color coding system of Keyword Advantage applies to the overall keyword ranking.

Color Codes

Dark Green — Jackpot or Excellent (Go!)

Light Green – Good (Proceed!)

keyword advantage color coding guide

Yellow – Fair or “Borderline-
Good” (Proceed with Caution)

Light Yellow – Fair (Proceed with Extreme Caution)

Red – Poor (Do Not Proceed)

Using this color code system:

Dark Green and Light Green: Ultimately, you want to target Dark Green and Light Green keywords first.

These are your Moneywords. Once you have exhausted your list of Dark Green and Light Green keywords, you should take a closer look at your Yellow keywords.

skeptical-yellow-keywords-babyYellow: If a keyword is yellow, it means “proceed with caution” but it does not mean “do not proceed.”

It means you should manually inspect all of the data for that particular keyword and decide whether or not to move forward.

Yellow keywords display both positive and negative qualities, but sometimes the positive will outweigh the negative. This is why they are worth looking at manually.

Keyword Advantage Color Coding Guide Yellow: Light yellow keywords mean “Proceed with Extreme Caution.” These are keywords that warrant a closer look.

Red: Red keywords do not display any of the signs of a positive keyword and should be completely avoided.

General guidelines in applying this system:

Generally, you want to see at least 15-20 Moneywords (Dark Green or Light Green) for your niche. If your niche is full of yellow and red words, but has less than 15-20 Moneywords, in most cases you are better off pursuing another niche.

In terms of your approach, you should target all of your MoneyWords first. Only after you have exhausted those keywords should you begin to manually inspect your Yellow and Light Yellow keywords.

We hope these guidelines help you make informed decisions about which keywords you should target. Keyword Advantage can be purchase as a stand alone product or it also comes with a membership of Niche Profit Classroom.

{ 3 comments… add one }
  • Chloe April 19, 2014, 5:39 pm

    The color system seems good for keeping it easy and pretty clear when Im trying to find the best keywords for my site. So what does it mean if I have a lot of red keywords already?

    • Chantelle Rae April 24, 2014, 7:00 pm

      Hi Chloe. If many of your keywords come up red in Adam Short’s Color Coding Guide for Keyword Advantage it likely means that there’s a lot of competition for that keyword. What that means for you is that it’s going to be really difficult to get ranked for that keyword. Not impossible but a lot more work than it’s worth. It’s best to go after keywords that come up green because it’s going to be easier and take less time to get ranked, getting you traffic faster. Thanks for the question!

  • short team June 29, 2015, 3:47 pm

    Thanks for this! Really appreciate the info. I’ve already been improving my rankings now that I’m picking better keywords.

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