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Talking About Pay Per Click

Pay Per Click tips that are fashioned to assist you in making more and spending less when using services such as Google AdWords are abundant on the internet. With a tool such as AdWords, these tips are so important for success as you can see when you take in how complex the service can be.

With only miniscule mistakes, fortunes on AdWords have been lost by marketers that have far more training than you. This is why it is so important you understand clearly just how to utilize the service and continue to improve performance.

Take Everything You Know And Forget It

Whatever you think it is you know about AdWords, forget it! At all times be open to adjusting tactics and put to use those strategies developed by better trained marketers. Pay Per Clicks are a dime a dozen. Allow yourself to constantly learn and keep an open mind.

Check Current Statistics

pay per clickIf your products on your website have low conversion rates and small profit margins, these concerns must be addressed first. You will lose money on a site with a 2% conversion rate and are paying %0.50 a click for a $10 commission.

For $10 in sales, you will be paying $25. Keep in mind that low conversions will be boosted by a good campaign with these Per Click tips.


Not having a set, well defined budget is in PPC, mistake number one. There are a few reasons this is important. For starters, to improve your numbers, you do not want to spend too much. Second, if on a daily basis you don't spend the same amount of money, it is hard to compare data. Only when you have improved, regular results should you change your budget.

Targeted Landing Pages

Most Pay Click tips will tell you if you have multiple pages on your site, to direct readers to that page which best represents the keyword. This means having multiple ad groups and from those ad groups, URL targets. You want the visitor, without any future clicks required, to immediately find exactly what the ad has promised.

Change Your Ads

Make certain to effectively target your ads. For example, you are selling a 10 eBook series on how to profit in the stock market. For each of the books you are trying to sell in the series, target each ad to a particular book and give it's own set of keywords to the ad which have been thoroughly researched and to the product and it's buyers been targeted.

Use Long Tail Keywords

The focal point of all Pay per tips is a long tail keyword. Let's take dog training as an example. If you bid on “dog training” alone, from people you will get thousands of impressions including from those who might be looking for obedience classes, those interested in writing about it and those that may not yet even own a dog.

But try using the keyword “golden retriever food aggression”, and only those people looking for a solution to a specific problem will be interested. Try to discover ways that target questions a buyer has just prior to their making a purchase. Great for targeting prepped buyers are words like “buy” and “review”, author names and product names.

Negative Keywords

It is important you take the time to find the keywords you DO NOT want in inquiries for your ad. Common negative keywords include: wholesale, discount, download, free, training and research.

To help you master your AdWords campaign, there are hundreds of other click tips available- from geographical testing, to split testing, to landing page optimization for quality scoring.

Your PPC campaign will nearly every time be a big success if you follow these basics like focusing on profits and results, targeting your buyer and reducing bad clicks.