Unless you’re an authority site say like Wikipedia, YouTube, or Amazon where everyone knows what your domain is (your website link), you have to get people to your site without having them simply put in www.gotomysite.com.
You do this through the use of keywords. Keywords can be used to your advantage throughout the content of your site to drive traffic and help you to achieve your site goals.
What are Keywords?
Keywords are what people put into a search engine – like Google, Bing, or Yahoo, to find information, answers, or products based on the specific words they search for.
This could be anything from “itchy red rash” to “what is a keyword.” These words are the key to getting people to your website.
People tend to only click on the first couple of websites that come up in a search engine so unless you’re at the top odds are you won’t be getting many visitors. So it’s important to get ranked in search engines based on the keywords you use throughout your articles, titles, tags, and descriptions.
If you’re not ranking for keywords, you’re not getting traffic so before you build your site and write your articles figure out how to find great keywords and determine which you will use. Here are five tips that will help you choose strong keywords to use for your website.
1. Be Specific with Your Phrases
When you’re planning your keywords you want to use phrases and not individual words. It’s significantly harder to rank for a broad term like “weight loss” or “SEO” because there are so many other people using these keywords in their sites meaning more competition for you to get noticed. Instead try to use longer but specific phrases to target a specific demographic.
There will be fewer monthly searches for specific phrases like “mean green juice cleanse for weight loss” but less competition from other sites. Thus making it easier to rank higher for that term and drive people to your site. So remember, be specific with your keywords and use longer phrases.
2. Think like Your Targeted Audience
Try to put yourself into your audience’s shoes and consider how they would search for the content that you are offering them. What type of phrases and words would they use in Google? Use this type of language throughout your text to ensure you’re targeting the right market.
Odds are people aren’t searching for “super fun really cool bubble toys” but they may search for “Gazillion bubble machine” or “giant bubble wand.” Be imaginative and creative with your research. There are all kinds of people in this world with many different searching strategies. Get targeting them.
3. Use Buyer Keywords
If you’re using your website as an income source by converting traffic to sales then you want to ensure you are using buyer keywords in your articles. These are terms that people search when they already want to buy a product, like “German Shepherd chew toys” or “Adam Short’s Niche Profit Classroom.” You’ll have a lot more success with these buyer terms than broad phrases like “German Shepherds” or “internet marketing.”
It’s much easier to get sales from someone interested in spending their money and looking to buy items than it is to convince someone to buy your product when they’re simply looking for information. So use great buyer keywords to drive a targeted audience to your site already excited to open their wallets.
4. Don’t Forget to Research
There are many research tools and programs out there that give you valuable information about search terms, like Google Keyword Planner or Traffic Travis. They allow you to research your competition for keywords, the number of global searches the term gets every month, traffic trends, cost per click data, and so much more. Don’t choose your site’s keywords without researching them first.
5. Get an Advantage – Use Keyword Software
If it’s inexpensive, efficient, and saves time or energy then it’s a go in my books. Some keyword research tools like Keyword Advantage do all the work for you.
This tool provides you with keyword demand, keyword competition, and buyer propensity for your search terms.
All the information you need to drive traffic to your site and help to get you ranked in search engines without you having to do all the work.
This is a great tool to save you time and energy on researching and analysis. Get started building your site quicker and in turn driving traffic, leads, and sales to your site. Why not find a better use for your time?
If you follow these tips as well as really review and research your keywords before you use them you’ll be able to find some strong search terms that will give you an advantage over your competition. Avoid simple mistakes that keep traffic out of reach and start making money quicker.