If you want to develop and market a website, you may need to spend tens of thousands of dollars to get everything done professionally. Or you can follow the step by step video tutorials laid out for you in Niche Profit Classroom 5. This is the best course I have found for niche specific websites.
Unlike online businesses that sell many types of products or services, niche and micro niche online businesses generally focus on very specific product and services. As you may already imagine, a niche website does not need to be too large, but in fact smaller websites do a better job when it comes to converting traffic into money.
1. Update Your Site Regularly
No matter what niche you pick, it is essential to understand the importance of being able to update your website whenever you want, as easily as possible. In order to do so, you should work with a content management system that allows you to build and grow your online business with ease and maximum effectiveness.
2. Use WordPress
Most experienced marketers who have tried different CMSs recommend WordPress, as it is an easy to use and solid platform, just perfect for any kind of niche or micro niche website. It is completely free and you can greatly customize any blog-type website in order to match your particular needs and preferences.
Moreover, if you ever need help with customizing or updating your website, there is always the online community of WordPress users and developers who are usually glad to help newbies with their questions.
3. Picking The Right Look and Feel
One of the most important steps when creating a niche website is choosing a design. Niche sites must be well laid out, user friendly and easily navigable by your visitors.
If you are going with WordPress, it should be easy for you to find the right design, as there are thousands of free themes that can make your little blog or website look professionally without a lot of effort. WordPress makes it incredibly easy for one to install a new theme and then go through a trial and error stage until your website looks just right.
Keep in mind that the key with niche business websites is to keep things as simple and clean as possible. Add a few calls to action in your content, but do not push it too far. Last but not least, you will need to add search engine optimization to your marketing strategy.
4. Do Search Engine Optimization (SEO)
SEO is definitely the most important part of an online marketing campaign. Statistics say that more than 73% of all consumers nowadays start their search for a new service or product on the internet. So you want your website to appear at the top of the search results.
If they can find what they are looking for online, there is no need for them to go to a local department store when they can simply order the product from the comfort of their own homes.