Here is a quick summary of 10 things Keyword Advantage allows you to do:
- Pull keyword data directly from Google Keyword Planner
- Search multiple keywords at once
- Calculate keyword competitiveness
- View color coded results based on revolutionary MoneyWord Matrix
- Filter keyword lists
- Save keyword data to projects
- Identify profitable niche markets
- Import keyword lists
- Export project data to Excel
- Continual upgrades and on-going product support
Myths About Keyword Research Busted
This short guide should dispel many of the internet myths about keyword research and help you immensely in getting search engine traffic.
Below we’ve outlined the essence of keyword research. After reading this guide you will know more about keywords and how to choose them than 99.9% of marketers out there.
Let’s begin with an explanation of how to properly analyze the value of a keyword. Overall keyword value is determined by looking at a keyword from three distinct angles:
1. Keyword Demand (KD)
How many people are searching for the keyword each month?
2. Keyword Competition (KC)
How hard is it to rank in the top 10 Google results for the keyword?
3. Keyword Buyer Propensity (KBP)
How likely is someone to buy something after typing that keyword into Google?
These three criteria tell us everything we need to know about whether we should be targeting a given keyword, or avoiding it.
Most keyword tools out there do not assess keywords from all three angles, which is a huge pitfall.
At worst, they do not bring back all of the information you need.
At best, they bring much of the information back, but don’t display it to the user in a friendly and efficient way (you must wade through multiple screens and push multiple buttons to get the data you want).
Keyword Advantage pulls back all of this necessary information in one click and displays it on one screen, making keyword research faster and more effective.
See How Quickly Keyword Planner Extracts Real Money Words.
There are various metrics we use to find KC, KP, and KBP.
Keyword Advantage uses the most trusted metrics out there to calculate these values.
They are as follows:
Monthly Searches (KD) Average PR (KC) CPC (KPB) Monthly Searches tells you the Keyword Demand.
Average PageRank gives you the Keyword Competition and CPC offers you information on the Keyword Buyer Propensity.
These metrics are highly trusted among the SEO community, but only if they are pulled from the right place.
This is a 2nd area where Keyword Advantage stands apart. Not only do we analyze a keyword from all three key angles using the best metrics available, but we also only pull our data from the most trusted source – Google.
This is why you can be sure that keyword analysis using Keyword Advantage is the best analysis you can do.
The following is a breakdown and explanation of each of the columns of data included in Keyword Advantage and how to interpret that data.
Keyword Advantage has 6 columns, pictured below:
When you run a keyword list through the tool, it will pull back data for that list of keywords and display it within each column.
Below is more information on each column of data:
KW – Keyword
This is the keyword you are analyzing.
SV – Search Volume
Google’s calculation of the number of times a given keyword was queried in their search engine over the last month.
APR – Average PageRank
The average PageRank of the top 10 sites listed within Google’s organic results.
FR – Final Rating
This is the final rating for a given keyword and the most important piece of information displayed in the tool.
The final rating is calculated by combining APR Rating with some proprietary calculations.
CPC- Cost Per Click
The average cost per click for this keyword in Google’s Adwords program.
This metric is a good indicator of “buyer propensity.” The higher the average CPC, the more money advertisers are willing to spend to get clicks for that keyword.
This means that the customers they are attempting to acquire using that keyword must be high value customers.
Note: CPC is not factored into the final “Rating” for a keyword.
We’ve included it to give you additional insight into the “buyer propensity” of a keyword. It’s especially helpful in analyzing keywords that are more ambiguous (namely, keywords that are “yellow” or “light yellow”; see “Keyword Advantage Color Coding Guide” for more detail).
TRT- Total Ranking Traffic
An estimate of the number of unique visitors per month you will receive with a #1 Google ranking for your keyword. It’s generally known that if you obtain a #1 ranking in the Google organic results for a given keyword, you can expect to see between 35% and 45% of the overall traffic for that given keyword.
So if a keyword gets 10,000 searches per month according to the Google Keyword Tool, you can expect to see 3,500 to 4,000 visitors per month to your website if you obtain a #1 ranking in Google for that keyword. In this example, 3,500 or 4,000 would be displayed in the TRT column of Keyword Advantage.
We include this to give you an idea of how much traffic you can expect to receive for your SEO efforts.
Note: TRT is not factored into the final “Rating” for a keyword. It’s included to give you an idea of how much traffic you can expect for a given keyword.
Keyword Advantage Matrix Explained
The following chart is used to determine the overall value of a given keyword.
Keyword Advantage uses this matrix below to analyze keywords, and calculates the results into a final score (represented by our color coding scale: See the PDF document included in this download called: “Keyword Advantage Color Coding Guide”)
The matrix focuses heavily on how competitive a keyword is. Competition plays a huge role in search engine optimization and those who find the least competitive keywords possess a major advantage. Most keyword tools analyze competition on a somewhat superficial level.
Keyword Advantage goes far beyond this traditional analysis and looks at a very important factor (Average PageRank) and uses this data to calculate a final analysis.
This allows you a level of insight into keyword competition that you won’t find anywhere else with any other keyword software out there.
We’ve included the matrix below along with a brief explanation of how it is used:
Average Page Rank Matrix
The Average PageRank Matrix looks at search volume vs. average PageRank in Google to score keywords. To calculate average PageRank, Keyword Advantage finds the top ten results in Google for a keyword, pulls back the PageRank of each of those pages, and then takes an overall average.
This tells you how difficult it will be to “leap frog” those competing sites and get your website listed in the top 10 of Google for that particular keyword.
Keyword Advantage uses the results from this matrix to calculate a final keyword score of Jackpot or Excellent, Good, Fair, or Poor. This final score is also represented by the color coding system (again, see “Keyword Advantage Color Coding Guide” for more detail).